The Rosslyn Business Improvement District (BID) is a non-profit organization committed to improving the quality of life and economic vitality of the Rosslyn neighborhood.
To adapt to the challenges brought by the COVID-19 pandemic, the BID approached IMG to produce a virtual event. As a Creative Director I was tasked with creating a development video that would be used at the opening of this event. I worked closely with the client to understand their vision and needs, and developed a strategy to align messaging and branding. The resulting video was energetic and vibrant, showcasing the unique features of Rosslyn and its welcoming business environment.
I took on a significant role in the development of this video, from concept to design and animation, and was able to deliver a final product that met the client's requirements while showcasing the vibrant and energetic style that matches their brand.
The result of this project was a successful virtual event. The final video was not only used for the virtual event but also as a promotional social media piece.
Overall, this project was a great success, demonstrating our ability to work collaboratively with clients to achieve their goals.
